TELL the TRUTH

Posted on December 5, 2020

Truth and trust matter; and truth and trust are an inseparable duo!

Truth connotes in accordance with fact or reality, or belief that is accepted as true; and trust is about reliance on the integrity, strength, ability, and surety of a person, place, or thing. Moreover, it is about confidence in a person, place, or thing. A personal contention is that trust is a result and is earned; and it seems to be intimately related to honesty, respect, and one’s capacity to influence others to willingly move toward common purposes. In a discussion of leadership for the twenty-first century, Rost (Leadership for the 21^st Century, 1993, Praeger, 102) suggests that leadership is a trust-based, influence relationship between the respective leader and the self, and among leaders and followers who intend ethical changes that mirror their common purpose.

During a tour of duty with corporate America, a beautiful person by the name of Hyler Bracey, president of the Atlanta Consulting Group, became part of my life. When Hyler was twenty-eight years old, he drove stock cars. One evening during a race, he was in a serious wreck, and his car exploded into flames. He suffered burns over 40 percent of his body. Today, Hyler is severely scarred, his face is all scar tissue, and his deformed hands with stiff bent fingers remind one of brittle burned twigs in a campfire. The amazing thing about Hyler is that in a very few moments after meeting him, one sees through all his scars and trauma and is connected to his heart.

All this is by way of sharing that Hyler helped me appreciate that building trust is hard work and a result of action and that single violations of trust by the self and others are difficult to repair. His teaching was that trust is the fruit of a three-step process. First, over time, the parties in relationships make agreements and commitments and keep these agreements and commitments. Second, the mandatory critical first step in relationship maturation leads to the development of credibility and respect; and third, steps one and two create an environment of openness, honesty, and space for willing transformation and change. The fruit of these three interdependent steps is trust, a vital ingredient for quality relationships, honest dialogue, and transformation.

Yes, truth and trust matter; and truth and trust are an inseparable duo! Hyler and three of his consulting associates and friends—Jack Rosenblum, Aubrey Sanford, and Roy Trueblood—have written and published a wonderful book, Managing from the Heart (1990, Atlanta, GA: Heart). The power of positive, heartfelt choice is infinite and can clarify intention, unlock facing everything and avoiding nothing and beckon accepting 100% responsibility for evolving environments on all levels. Listening to the conscience and telling the truth are wonderful gifts; and trust is the earned result.

 

 

 

 

 

100% RESPONSIBILITY

Posted on November 28, 2020

During Corporate America years at Coors a lasting experience was the opportunity to work with Hyler Bracey, President, the Atlanta Consulting Group. The Coors family had hired Hyler and his associates to facilitate transition of Adolph Coors Company from several dependent, vertically organized companies into two independent companies, Coors Brewing Company and Graphic Packaging Company.

At the age of 28, Hyler was in a stock car racing accident and burned over 60% of his body. His face was severely disfigured, and his fingers were like burned twigs in a bonfire. However, his character, personality and mentality, manifested through his blue eyes and subconscious mind, were magnetizing and drew you to his heart. Hyler modeled that scars offer a story of the past and do not dictate where one intends to go. He walked the talk of one of the key concepts he and his associates shared with the Coors leadership team: life happens because of me and not to me, or the concept of 100% responsibility.

Daily we are witnesses to scurrying about to avoid being identified as the culprit—pandemic deaths, deepened racism and absolute, chaotic, government disaster. In our culture there is intense desire to be off the hook; and clever and devious actions taken to get off the hook are known as cover your posterior. Quite simply, desired results do not equal excuses coupled with no desired results; and blaming, justifying, spinning, lying and choosing not to accept responsibility when something goes wrong is a negative life and leadership strategy. Being right is a booby prize! The real prize is the desired result which has not been realized. Blaming and justifying put us at the mercy of other people and events and do not make things happen. A better strategy is not to give away power and influence by blaming and justifying. Take charge: 100% responsibility, I am 100% responsible and others are 0% responsible.

Imagine the power in this country where everyone is assuming 100% responsibility for its success. Imagine how refreshing it would be for the President, Senators and Representatives to be examining what they did and what they could do rather than expending energy and plotting how to get off the hook. Perhaps the greatest value of the 100%-0% concept is that it focuses energy on creating desired results rather than finding ways of avoiding responsibility. Because it encourages folks to develop new options to produce desired results, it is a deeply empowering concept.

Thank you Hyler for pointing the way to 100% responsibility, a leader’s tool to make things happen and generate positive differences in every area of American lives. The negative option is wasting time and money blaming, defending, justifying, spinning, meeting, lying, cheating, making excuses and not getting the job done for Americans.

SUBCONSCIOUS MIND

Posted on November 21, 2020

Trusting the well-programmed subconscious mind to swing a golf club to hit a golf ball to a target is a master skill; and experience offers that developing this skill requires practice, practice, and more practice. Was struck that perhaps Dr. Joseph Murphy’s visualization genius, offered in Power of Your Subconscious Mind, can help during the Pre-Shot Routine on the golf course. Dr. Murphy offers,

The Chinese say, “A picture is worth a thousand words.” William James, the father of American psychology, stressed the fact that the subconscious mind will bring to pass any picture held in the mind and backed by faith. Act as though I am, and you will be…The builder visualizes the type of building he wants; he sees it as he desires it to be completed. His imagery and thought-processes become a plastic mold from which the building will emerge—a beautiful or an ugly one, a skyscraper or an exceptionally low one. His mental imagery is projected as it is drawn on paper. Eventually, the contractor and his workers gather the essential materials, and the building progresses until it stands finished, conforming perfectly to the mental patterns of the architect…I use the visualization technique prior to speaking from the platform. I quiet the wheels of my mind in order that I may present to the subconscious mind my images of thought. Then, I picture the entire auditorium and the seats filled with men and women, and each one of them illumined and inspired by the infinite healing presence within each one. I see them as radiant, happy, and free…My awareness grows to the point where in my mind I can hear the voices…then I release the whole picture and go onto the platform.

As mentioned in a previous, subconscious mind BLOG, Christian D. Larson offers,

 When we proceed to train the subconscious along any line, or for special results, we must always comply with the following law: The subconscious responds to the impressions, the suggestions, the desires, the expectations and the directions of the conscious mind, provided that the conscious touches the subconscious at the time. The secret therefore is found in the two phases of the mind touching each other as directions are being made; and to cause the conscious to touch the subconscious, it is necessary to feel conscious action penetrating your entire interior system; that is, you should feel at the time that you are living not simply on the surface, but through and through. At such times, the mind should be calm and in perfect poise, and should be conscious of that finer, greater something within you that has greater depth than mere surface existence. (Christian D. Larson, Your Forces and How to Use Them, page 41)

Some recent reflections concerning facilitation of subconscious programming are as follows:

• Positive and improvement language is a must. This is the law of attraction at work: as Golf as Guru partners Woody and Birdy Ball coach, one gets back what one puts out through personality, character, and mind.
• Relaxed concentration—all forces of mind, character and personality are focused on the desired result—and a clear and quiet conscious mind are a must.
• Visualization: picture in the conscious mind a clear idea of the desired result.
• Energize deep, “must have,” “must do,” serene, strong and passionate connection of the conscious mind with the inner human systems: see it, feel it, taste it, smell it, think it, touch it in the eleven human systems: circulatory, respiratory, digestive, excretory, nervous, endocrine, immune, lymphatic, integumentary/exocrine, skeletal, muscle, reproductive, renal and urinary. Simply feel the meaning of the desired result with consciousness; and see and feel in every atom of the human system the ball at the target. Eliminate doubt; and be calm, “…well balanced, persistent, deeply poised and harmonious in all thoughts and actions.” (Christian D. Larson, Your Forces and How to Use Them, page 46)
• Think of all the facilities being used in golf when giving full expression to a desired result: body mechanics, club mechanics, ball position and target. This golfer likes mantras: I am a perfectly healthy, well-trained athlete who can hit a golf ball to a desired target.
• Begin days with positive, desired result ways and means. Bring everything alive in the conscious and subconscious minds several times per day.
• Go to sleep relaxed: review the day’s pleasantries; and chat with the subconscious about desired results and ways and means.
• If there are skills that need work and development, direct the subconscious with necessary improvements every day as frequently as possible and before going to sleep.
• Practice makes perfect: mentally, physically, emotionally, and spiritually. The more one trains the subconscious to work with the conscious direction, the easier it becomes to get the subconscious to respond to directions.
• “Whenever the subconscious mind is aroused, mental power and working capacity are invariably increased, sometimes to such an extent that the individual seems to be possessed with a superhuman power.” (Christian D. Larson, Your Forces and How to Use Them, page 43)

Working with the subconscious mind is a “new learning process” for this golfer; and I make absolutely no claim to be a subconscious mind expert. A commitment is to keep you informed about progress experiences. “Know what you want, and then want it with all the life and power that is in you.” (Christian D. Larson, Your Forces and How to Use Them, page 81)

 

CONSCIOUS CHOICE

Posted on November 16, 2020

Truth and trust matter; and truth and trust are an inseparable duo!

Truth connotes in accordance with fact or reality, or belief that is accepted as true; and trust is about reliance on the integrity, strength, ability, and surety of a person, place, or thing. Moreover, it is about confidence in a person, place, or thing. A personal contention is that trust is a result and is earned; and   it seems to be intimately related to honesty, respect, and one’s capacity to influence others to willingly move toward common purposes. In a discussion of leadership for the twenty-first century, Rost (Leadership for the 21^st Century, 1993, Praeger, 102) suggests that leadership is a trust-based, influence relationship between the respective leader and the self, and among leaders and followers who intend ethical changes that mirror their common purpose.

During a tour of duty with corporate America, a beautiful person by the name of Hyler Bracey, president of the Atlanta Consulting Group, became part of my life. When Hyler was twenty-eight years old, he drove stock cars. One evening during a race, he was in a serious wreck, and his car exploded into flames. He suffered burns over 40 percent of his body. Today, Hyler is severely scarred, his face is all scar tissue, and his deformed hands with stiff bent fingers remind one of brittle burned twigs in a campfire. The amazing thing about Hyler is that in a very few moments after meeting him, one sees through all his scars and trauma and is connected to his heart.

All this is by way of sharing that Hyler helped me appreciate that building trust is hard work and a result of action and that single violations of trust by the self and others are difficult to repair. His teaching was that trust is the fruit of a three-step process. First, over time, the parties in relationships make agreements and commitments and keep these agreements and commitments. Second, the mandatory critical first step in relationship maturation leads to the development of credibility and respect; and third, steps one and two create an environment of openness, honesty, and space for willing transformation and change. The fruit of these three interdependent steps is trust, a vital ingredient for quality relationships, honest dialogue, and transformation.

Yes, truth and trust matter; and truth and trust are an inseparable duo! Hyler and three of his consulting associates and friends—Jack Rosenblum, Aubrey Sanford, and Roy Trueblood—have written and published a wonderful book, Managing from the Heart (1990, Atlanta, GA: Heart). The power of positive, heartfelt choice is infinite and can clarify intention, unlock facing everything and avoiding nothing and beckon accepting 100% responsibility for evolving environments on all levels. Listening to the conscience and telling the truth are wonderful gifts; and trust is the earned result.

 

 

TRUTH TRUST DUO

Posted on November 14, 2020

Truth and trust matter; and truth and trust are an inseparable duo!

Truth connotes in accordance with fact or reality, or belief that is accepted as true; and trust is about reliance on the integrity, strength, ability, and surety of a person, place, or thing. Moreover, it is about confidence in a person, place, or thing. A personal contention is that trust is a result and is earned; and   it seems to be intimately related to honesty, respect, and one’s capacity to influence others to willingly move toward common purposes. In a discussion of leadership for the twenty-first century, Rost (Leadership for the 21^st Century, 1993, Praeger, 102) suggests that leadership is a trust-based, influence relationship between the respective leader and the self, and among leaders and followers who intend ethical changes that mirror their common purpose.

During a tour of duty with corporate America, a beautiful person by the name of Hyler Bracey, president of the Atlanta Consulting Group, became part of my life. When Hyler was twenty-eight years old, he drove stock cars. One evening during a race, he was in a serious wreck, and his car exploded into flames. He suffered burns over 40 percent of his body. Today, Hyler is severely scarred, his face is all scar tissue, and his deformed hands with stiff bent fingers remind one of brittle burned twigs in a campfire. The amazing thing about Hyler is that in a very few moments after meeting him, one sees through all his scars and trauma and is connected to his heart.

All this is by way of sharing that Hyler helped me appreciate that building trust is hard work and a result of action and that single violations of trust by the self and others are difficult to repair. His teaching was that trust is the fruit of a three-step process. First, over time, the parties in relationships make agreements and commitments and keep these agreements and commitments. Second, the mandatory critical first step in relationship maturation leads to the development of credibility and respect; and third, steps one and two create an environment of openness, honesty, and space for willing transformation and change. The fruit of these three interdependent steps is trust, a vital ingredient for quality relationships, honest dialogue, and transformation.

Yes, truth and trust matter; and truth and trust are an inseparable duo! Hyler and three of his consulting associates and friends—Jack Rosenblum, Aubrey Sanford, and Roy Trueblood—have written and published a book Managing from the Heart.

 

 

 

 

 

AMERICA!!!

Posted on November 8, 2020

America!! We have a great deal to heal and get done in the battle for the soul of the Nation. Our opponents are not our enemies; and we are not “Red States” and “Blue States.” Let us be open to the infinite potential and possibilities and unify our great country. We are all Americans, and we can each choose to transcend and include others. A vision of our “mighty task” might look something like this:

VISION

Strategies

• Evolve with solid core values and guiding principles.
• Limited government for citizens.
• Fiscal responsibility; economic stability and equity; and long-term financial security.
• Public safety for all Americans, respect for law and order, and no one is above the law.
• Top ten healthcare system and pandemic preparedness.
• Programs, processes, and coalitions to dismantle systemic racism.
• Controlled business ethical and moral issues.
• Avoid war with strong military and space forces, global allies and networks, and dialogue.
• Professional State Department and alliances coupled with reasoned foreign policy.
• Helping others: churches, individuals, groups, institutions, and the government.
• Judges: objective, uphold the Constitution and guiding principles; and satisfy evolving cultural needs.
• Marriage or children: citizen’s choices, current need, and level of culture’s evolution.
• Respect for science.
• Environmental awareness, control, and self-restraint.
• Strength in diversity and sane immigration laws and regulations.
• Respect for democracy and decentralized culture with empowered citizens.

Core Values and Guiding Principles

The Constitution is sacredly obligatory upon all. Our core values are truth to power, honesty, integrity, hope, love, and morality; and we put quality in all we are and all we do. We do not lie, cheat, or steal, nor tolerate those amongst us who do; and we respect law and order. We are committed to “walk the talk,” to action, and to the concept of 100% responsibility. We are objective, not self-serving, and make decisions in the best interests of The United States of America.

Leaders: have a track record of success and are trusted; have a history of compassion, loving-kindness, and building coalitions; understand that great leaders have been good followers and that leadership is an influence relationship that energizes earned power and willingness to achieve mutually defined goals; are master of the self, mind”full”ness, awareness, and integral life practice and model the way as persons, in relationships, socially, institutionally, and by helping others; have high standards with respect to morals, ethics, guiding principles, and core values that are plainly manifested in candidate’s personality, character, mentality, and magnetism; have learned self-restraint and 100% responsibility; are visibly committed to health, wellness, and well-being personally and for all Americans; are well-qualified, listen, inspire hope, have faith, are empathetic, and who know where the country is and what it needs; will be surrounded by exceptionally well-qualified associates; will diligently work to create and maintain a compelling worldview vision and action strategies and plans for the country; and will lead the development of policies and programs to evolve this country for all Americans.

Policies and Programs

• Leadership, management, and control of pandemics through the Centers for Disease Control, coupled with state public health entities and active support and interface with the World Health Organization.
• Voting integrity with a viable and well led United States Postal Service.
• Affordable healthcare and viable public health outreach (integral physical, mental, emotional, and spiritual health, wellness, and well-being) coupled with honored per-existing conditions, decreasing drug prices, and necessary integral psychological health processes, including resolution of opioid addiction. Top ten measurable dimensions: history, coverage, financing, payment, delivery of care, prescription drug regulation, human resources, and future challenges. Considerations: consumer friendliness, choices for providers, innovation, generosity of coverage, and equality of care.
• An economy for working, middle-class families that is teeming with jobs, union solidarity, small businesses, agriculture programs and processes, essential childcare, corporate sanity, sound trade relationships, and social security system.
• A globally envied education system: facilities, teachers, curriculum, and schools of choice.
• Racial and social justice, diversity, and anti-racism policies and programs that evolve dismantling the conscious and unconscious pillars of racism in the country: prison reform; human dignity and respect, all colors, all genders, all religions-integral spirituality. Civil rights are a must.
• Communities are safe and teeming with peaceful activities, including protests; citizens and police are mutually respected, masters of the Self, and model the way as persons, in relationships, socially, institutionally, and by helping others. Violence on streets is not tolerated and is dealt with sanely.
• Leading-edge military and space force, visits to military deployment areas, exceptional veteran and veteran spouse-family-children benefits, outreach, integral psychological health, and combat veteran re-entry-transition program.
• Global climate change and environment
• Intelligence and technology
• National security and foreign policy with inspired State Department and allies: underwater, space, and military; and coalition building facilitated by trust, respect, and mutual goals.
• An infrastructure re-building program: maintenance, re-building, and evolution.
• Sensible gun laws.
• Immigration reform and sanity.
• Programs for the empowerment, advancement, and placement of women.
• Abortion legislation recognizes women’s rights to choose.
• Tax equity and sanity; and long-term care and financial security programs for seniors.
• Freedom of religion and spiritual path.
• Media are objective, tell the truth, and are respected.

That is a bunch of stuff to get done!! Let us each commit to unify; and to transcend and include others. We are the United States and a beacon for the globe. “O beautiful for spacious skies…”

AMERICA THE BEAUTIFUL

Posted on November 1, 2020

As election day nears-November 3, 2020; and as we witness the dark divide becoming wider, deeper, and darker, a merging of the Democratic and Republican convention planks into a common vision—an alternate reality—and contrasting the two candidates for President can bear fruit. It appears the critical decision is to select the candidate who can best move us from current reality closer to the vision. Below is a merged vision:

VISION

Strategies

• Evolve with solid core values and guiding principles.
• Limited government for citizens.
• Fiscal responsibility; economic stability and equity; and long-term financial security.
• Public safety for all Americans, respect for law and order, and no one is above the law.
• Top ten healthcare system and pandemic preparedness.
• Programs, processes, and coalitions to dismantle systemic racism.
• Controlled business ethical and moral issues.
• Avoid war with strong military and space forces, global allies and networks, and dialogue.
• Professional State Department and alliances coupled with reasoned foreign policy.
• Helping others: churches, individuals, groups, institutions, and the government.
• Judges: objective, uphold the Constitution and guiding principles; and satisfy evolving cultural needs.
• Marriage or children: citizen’s choices, current need, and level of culture’s evolution.
• Respect for science.
• Environmental awareness, control, and self-restraint.
• Strength in diversity and sane immigration laws and regulations.
• Respect for democracy and decentralized culture with empowered citizens.

Core Values and Guiding Principles

The Constitution is sacredly obligatory upon all. Our core values are truth to power, honesty, integrity, hope, love, and morality; and we put quality in all we are and all we do. We do not lie, cheat, or steal, nor tolerate those amongst us who do; and we respect law and order. We are committed to “walk the talk,” to action, and to the concept of 100% responsibility. We are objective, not self-serving, and make decisions in the best interests of The United States of America.

Leaders: have a track record of success and are trusted; have a history of compassion, loving-kindness, and building coalitions; understand that great leaders have been good followers and that leadership is an influence relationship that energizes earned power and willingness to achieve mutually defined goals; are master of the self, mind”full”ness, awareness, and integral life practice and model the way as persons, in relationships, socially, institutionally, and by helping others; have high standards with respect to morals, ethics, guiding principles, and core values that are plainly manifested in candidate’s personality, character, mentality, and magnetism; have learned self-restraint and 100% responsibility; are visibly committed to health, wellness, and well-being personally and for all Americans; are well-qualified, listen, inspire hope, have faith, are empathetic, and who know where the country is and what it needs; will be surrounded by exceptionally well-qualified associates; will diligently work to create and maintain a compelling worldview vision and action strategies and plans for the country; and will lead the development of policies and programs to evolve this country for all Americans.

Policies and Programs

• Leadership, management, and control of pandemics through the Centers for Disease Control, coupled with state public health entities and active support and interface with the World Health Organization.
• Voting integrity with a viable and well led United States Postal Service.
• Affordable healthcare and viable public health outreach (integral physical, mental, emotional, and spiritual health, wellness, and well-being) coupled with honored per-existing conditions, decreasing drug prices, and necessary integral psychological health processes, including resolution of opioid addiction. Top ten measurable dimensions: history, coverage, financing, payment, delivery of care, prescription drug regulation, human resources, and future challenges. Considerations: consumer friendliness, choices for providers, innovation, generosity of coverage, and equality of care.
• An economy for working, middle-class families that is teeming with jobs, union solidarity, small businesses, agriculture programs and processes, essential childcare, corporate sanity, sound trade relationships, and social security system.
• A globally envied education system: facilities, teachers, curriculum, and schools of choice.
• Racial and social justice, diversity, and anti-racism policies and programs that evolve dismantling the conscious and unconscious pillars of racism in the country: prison reform; human dignity and respect, all colors, all genders, all religions-integral spirituality. Civil rights are a must.
• Communities are safe and teeming with peaceful activities, including protests; citizens and police are mutually respected, masters of the Self, and model the way as persons, in relationships, socially, institutionally, and by helping others. Violence on streets is not tolerated and is dealt with sanely.
• Leading-edge military and space force, visits to military deployment areas, exceptional veteran and veteran spouse-family-children benefits, outreach, integral psychological health, and combat veteran re-entry-transition program.
• Global climate change and environment
• Intelligence and technology
• National security and foreign policy with inspired State Department and allies: underwater, space, and military; and coalition building facilitated by trust, respect, and mutual goals.
• An infrastructure re-building program: maintenance, re-building, and evolution.
• Sensible gun laws.
• Immigration reform and sanity.
• Programs for the empowerment, advancement, and placement of women.
• Abortion legislation recognizes women’s rights to choose.
• Tax equity and sanity; and long-term care and financial security programs for seniors.
• Freedom of religion and spiritual path.
• Media are objective, tell the truth, and are respected.

Wow! That is a bunch of stuff to get done!! The task for each of us is selection of the candidate most qualified to get the job done for all Americans. VOTE!!

GOLF as GURU

Posted on October 25, 2020

The golf course has been a wonderful place to learn about and practice the art and science of mastering the self; health, wellness and well-being; and mind”full”ness, awareness and self-restraint. The game’s gifts reminds of General Douglas MacArthur’s words, uttered in the context of West Point, Black Knights of the Hudson football: “Upon the fields of friendly strife are sown the seeds that at other times and in other places, bear he fruits of victory.”

A recent journey, inspired by the golf instruction to trust the subconscious mind to swing the golf club, has been into the wonders and world of the subconscious mind. Little did I realize that the subconscious mind touches everything we think and do; that our character, personality, mentally and magnetism are expressions of the subconscious mind; and that we receive back the programming we have consciously or unconsciously offered to the subconscious. A frequent question has been: Why didn’t I learn about the subconscious mind in school? Two answers that have emerged are that folks want to control the evolution of the lives of others; and that awareness and understanding of the subconscious are subjective and not scientific. Consequently, as humans we wake up, grow up and show up through the conscious mind where only 10% of who we are exists. Unfortunately, we miss 90% of who we are.

Recent golf experiences with the power of harmony between the conscious and subconscious mind offers that trusting the subconscious to swing the club has resulted in playing golf that is the “funest” and “bestest” ever. The disposition and attitude about life and living are more positive, there is more patience, swing thoughts have become almost non-existent and health, wellness and well-being have moved to the front of each day with mantras. A nice mantra is “Every day in every respect, I am getting better and better.” (Emile Coue’) If your desire and will are fired up and you are ready to learn more about the subconscious, Christian D. Larson’s The Great Within might work for you. Have fun, trust the subconscious and hit ‘em high and straight…club through the ball to the target.

DYNAMIC MAGNETISM

Posted on October 20, 2020

Have been reflecting on memorable golf course “brand” experiences over the years; and impression and guest service rise to the top of the heap of sensual brand attributes that create a residual, ego-mind thirst to return.

Impression: clean, well-maintained and fun place to be because it inspires a “feel good” sensation.

• Grounds and facilities: plush green turf and well-manicured landscape; parking lot is clean, well-striped and has a good surface: note number of cars.
• Signage and identification: useful—what and/or where, in good taste and well-placed: parking, bag drop, club house, rest rooms; warm-up, practice and instruction area; practice golf balls; 1st and 10th tees.
• Warm-up, practice and instruction area: unobstructed, inviting and spacious. Range has accurate distance markers; putting green accommodates several golfers; and short game area has targets and a bunker that allows sand shots either to the range or to a putting green.
• Pro shop: customer friendly with open and spacious feel. Has good selection, tasteful merchandising and new merchandise from recognized manufacturers; offers club fitting, club storage and club repair services; present are flyers offering golf lessons, clinics, demonstrations and seminars.
• Postings and feedback requests: today’s pin locations are visibly posted; local rules, pace-of-play and etiquette reminders are posted and available as handouts for golfers. Guest service evaluation surveys are available at check-in counter.
• Food and beverage area: organized, attractive, clean and not cluttered. Menu is visible and inviting.
• Course: flat, well-groomed teeing grounds with attractive hole number markers, ball washers and tee markers; good greens, fairways and roughs; manicured and recently maintained bunkers with good rakes; and course is free of mixed grasses and weeds.
• Drinking fountains and rest rooms: clean, well-maintained and well-serviced.
• Maintenance facility: not cluttered and organization is noteworthy; equipment is clean, not worn-out, appears serviceable and expresses pride of mechanics and groundskeepers.

Guest service: guests are well taken care of by professional, experienced, courteous staff who pay attention to details that make sparkling, positive and lasting guest experiences.

• Initial contact and attitude: friendly, upbeat, happy and enthusiastic. Individuals make eye contact, smile, greet, enquire, offer products and services, respond to requests, follow-up and do not make excuses and blame others. Reminds of Tolstoy’s diary comment, “I cannot describe a person to you; however, I call tell you what effect he (she) has on me.”
• Leadership and management: impression and felt energy that is witnessed.

A round of golf is a simple “slice of life” and a field of friendly strife where seeds are planted to bear fruits at future times and places. George Heard, a great golf partner and friend, always said on the first tee, “Golf is just a slice of heaven.” Simply embrace the challenge and opportunity for perfect response to life, or heaven on earth.

DYNAMIC MAGNETISM

Posted on October 17, 2020

Have been reflecting on memorable golf course “brand” experiences over the years; and impression and guest service rise to the top of the heap of sensual brand attributes that create a residual, ego-mind thirst to return.

Impression: clean, well-maintained and fun place to be because it inspires a “feel good” sensation.

• Grounds and facilities: plush green turf and well-manicured landscape; parking lot is clean, well-striped and has a good surface: note number of cars.
• Signage and identification: useful—what and/or where, in good taste and well-placed: parking, bag drop, club house, rest rooms; warm-up, practice and instruction area; practice golf balls; 1^st and 10^th
• Warm-up, practice and instruction area: unobstructed, inviting and spacious. Range has accurate distance markers; putting green accommodates several golfers; and short game area has targets and a bunker that allows sand shots either to the range or to a putting green.
• Pro shop: customer friendly with open and spacious feel. Has good selection, tasteful merchandising and new merchandise from recognized manufacturers; offers club fitting, club storage and club repair services; present are flyers offering golf lessons, clinics, demonstrations and seminars.
• Postings and feedback requests: today’s pin locations are visibly posted; local rules, pace-of-play and etiquette reminders are posted and available as handouts for golfers. Guest service evaluation surveys are available at check-in counter.
• Food and beverage area: organized, attractive, clean and not cluttered. Menu is visible and inviting.
• Course: flat, well-groomed teeing grounds with attractive hole number markers, ball washers and tee markers; good greens, fairways and roughs; manicured and recently maintained bunkers with good rakes; and course is free of mixed grasses and weeds.
• Drinking fountains and rest rooms: clean, well-maintained and well-serviced.
• Maintenance facility: not cluttered and organization is noteworthy; equipment is clean, not worn-out, appears serviceable and expresses pride of mechanics and groundskeepers.

Guest service: guests are well taken care of by professional, experienced, courteous staff who pay attention to details that make sparkling, positive and lasting guest experiences.

• Initial contact and attitude: friendly, upbeat, happy and enthusiastic. Individuals make eye contact, smile, greet, enquire, offer products and services, respond to requests, follow-up and do not make excuses and blame others. Reminds of Tolstoy’s diary comment, “I cannot describe a person to you; however, I call tell you what effect he (she) has on me.”
• Leadership and management: impression and felt energy that is witnessed.

A round of golf is a simple “slice of life” and a field of friendly strife where seeds are planted to bear fruits at future times and places. George Heard, a great golf partner and friend, always said on the first tee, “Golf is just a slice of heaven.” Simply embrace the challenge and opportunity for perfect response to life, or heaven on earth.